A pillar is blog content, usually an article, which does some very important
¬ï It will bring in a rush of new readers and backlinks (other sites linking to
¬ï It will continue to bring in more readers over time as you and other people
refer to it, even though it may be buried in the archives of your blog.
¬ï Eventually it will bring in traffic from search engines (this is largely
because so many other web pages link to it).
¬ï You can list it in a separate area (like an articles page) with all your other
pillars so your best content can easily be accessed and your value clearly
¬ï It is not time dependent, so in twelve months‚Äô time it will still be relevant