Are you wondering whether either you or your competitor’s blog is more popular on social networks? If you run a website, you might want to check out how your website’s popularity on social networks matches against your competitors. Such a comparative analysis will help determine whether to stick with your current strategies or change something.
What is Social Media?
A website that doesn’t just give you information, but interacts with you while giving you that information. Social media are the various forms of user generated content and the collection of websites and applications that enables people to interact and share information online.
Some examples of social media websites:
- Social Bookmarking. (Del.icio.us, Blinklist, Simpy)
- Social News. (Digg, Propeller, Reddit)
- Social Networking. (Facebook, Hi5, Last.FM)
- Social Photo and Video Sharing. (YouTube, Flickr)
- Wikis. (Wikipedia, Wikia)
The only way to know exactly where you are positioned in the marketplace is to compare yourself with your immediate competitors. Here are some online tools which helps you compare your social media presence with competitions.
SocialMediaFight: Compare the social media popularity of anything.
It is a free to use website that will compare social media (Twitter, Digg, StumbleUpon and Delicious) mentions of two blogs, companies, or anything else you type. Displays the exact stats of Twitter, Digg, StumbleUpon and Delicious mentions.
SocialMention :Real-time social media search and analysis.
It is a free tool that allows you to search for any term and it gives you a few digits that you can use in order to start comparing with your competitors. Some of the definitions on the data they deliver are:
- Strength: measures how much the brand is likely to be discussed.
- Sentiment: is the ratio of positive to negative mentions
- Passion: if individuals are mentioning your brand repeatedly.
- Reach: is the unique authors divided by the numbers of mentions.
Feed Compare : Compare FeedBurner Stats for Different Sites.
Quickly compare Feedburner subscriber stats for up to 4 websites over extended periods of time. Feed Compare maps subscriber numbers on an interactive graph letting you easily check subscriber count for any given day within the selected time period and visualize the overall growth rates. Enter the full Feedburner addresses for the blogs you want to check, hit the compare button and wait for the graph.
AttentionMeter : Compare Traffic Stats of up to 5 Websites
AttentionMeter lets you quickly map and compare website traffic numbers of up to 5 websites simultaneously. It gives you a graph (spanning across several months) where you can easily visualize one website’s popularity against others and see which months the website performed well etc. The comparison is based on the numbers obtained from Compete, Quantcast, Alexa and Technorati.
WildfireApp: Compare Social Network Popularity Of Websites
One great online tool that will help you with such a comparison is Wildfire Monitor.Wildfire Monitor is a simple online tool that compares up to three different Facebook or Twitter pages. Considering that nearly all popular sites now have accounts on these two networks, you can compare almost any popular site using this web tool.
Do you compare yourself to your competitors? What tools do you use to do so? Share your thoughts with me in the comments section.