Richie Richs Signs-up More Often Than Regulars Americans to Social-media.

 In Techie-News

A new Quick Poll from SEI (NASDAQ: SEIC) today showed that 70 percent of rich individuals surveyed are users of Facebook and other social media sites than regular Americans. According to an August, 2010 report from the Pew Research Center, titled Older Adults and Social Media, 61 percent of Americans ages 18 and over have used a social networking site.

SEI takes this data to mean that social networking sites are the domain of the rich: “Wealthy individuals are engaged with social media even more than the rest of the American public,” said David McLaughlin, Senior Managing Director for the SEI Wealth Network, “As a company that prides itself on innovation, we’re pleased to see this constituency adapting to and even embracing changing cultural trends.”

“Wealthy individuals are engaged with social media even more than the rest of the American public,” said David McLaughlin, Senior Managing Director for the SEI Wealth Network®. “As a company that prides itself on innovation, we’re pleased to see this constituency adapting to and even embracing changing cultural trends.”

In fact, only 17.4 percent said they had enough time to visit the websites daily. The other 52.6 percent presumably have better things to do, such as investing their millions and/or making more. By contrast, the Pew study says that 38 percent of the “average Americans” use social networking sites daily.

richie-rich-computer

So, rich people have less time to waste on the internet than do average people. Color me shocked.

For the most part, high-net-worth individuals see social media as a personal activity rather than a business tool. More than half (51 percent) of the Facebook users surveyed say their account is for personal use.

Not everybody is on board with the social media revolution – 31.8 percent of the respondents said they have no time for it.

Source: SEI

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