Cloud computing is the one area where the only thing you can predict about the market growth is that it will outstrip all other areas of computing infrastructure. Cloud computing’s only comparison is the growth of the internet when it arrived in the home. When the internet first arrived, processing power and speed lagged behind the theory; this time though, the power of IT infrastructure is driving the cloud computing revolution as processing power and connectivity reaches new levels each available everywhere we go.
When you consider how much everyone is constantly connected, the fact that big data is influencing businesses in ways previously impossible is hardly a surprise, but we are already beginning to see how this is changing the way we harvest data, market products and behave as consumers. Businesses are now able to take information from their target market and use the power of cloud computing to tailor their approach to each customer as an individual to produce swarm-like reactions.
What Does this Mean for Cloud Computing Providers
The way data use has grown in recent years is a great indicator of how cloud computing is likely to follow. For example, when you thing about the large online marketing platforms for businesses, Google, Facebook, LinkedIn and Twitter are some of the major players when it comes to data. Advertisers can target their marketing spends much more now than at any time in history and produce measurable and tangible results.
It’s inevitable that cloud computing will follow the same pattern as data. Someone who wants to explore cloud computing options from Dell today will do so because that’s a conscious choice. In the future, there may only be Dell and three or four other large cloud computing providers with distributed services shared across servers in many locations. In much the same way as we rely on a handful of companies to deliver our broadband connections, it’s likely that so much dynamic content will exist in the cloud that it would be impractical for start-up companies to invest in IT infrastructure. This blog in The Wall Street Journal is proof that smaller players in the cloud computing world will eventually bow to the pressure of competition.
The Benefits of Moving to the Cloud Now
In reality, it’s too late for any business moving their operation to the cloud to consider themselves as early adopters, but it’s still possible to have an upper hand on competitors in any market if you are able to embrace the cloud computing options available to you. Whether those options are hardware or software solutions will depend very much on your own business. The real questions is; why would any business develop software or rely on software developed for a traditional IT setup when even the most essential of Office software is becoming more and more cloud based and Google Docs and MSOffice365 are perfect examples and there’s a good comparison here.
Being part of the Dell team, I know we have a great range of cloud computing options on offer. Visit the site and browse the solutions on offer.