USB Keys by LaCie

LaCie’s inventive USB flash drives–from left to right, the WhizKey, the iamaKey, and the CooKey–impressed the judges enough to win a Gold Award. These sturdy metal keys hold from 4GB to 32GB of data; their prices start at $20.

In a world increasingly concerned with speed and portability, it was only natural that a company known for data storage would want to expand into a new market; by creating a fun, practical accessory that allows users to transport and share their data quickly, we’ve done just that. The key-shaped USB key that we produced is both inventive and functional, and turned out to be one of our biggest selling products of the year.